In recent years, along with various TV brands increasingly fierce competition between the situation, the replacement of old and new flat-panel TVs began to significantly speed up the pace. According to my understanding, although the first half of the domestic flat-panel TV market this year, overall demand is relatively weak, but as the market’s most active LED TV preached by the rapid sales and sales go up momentum.
Among them, the Shenzhen market, for example, in January this year, LED has only a 14.2% flat-panel TV market share to 51 had risen during the period 25.6%, the most recent surge in market share is 45% or even higher. LED TV in the collective under the impact of a pandemic, the traditional LCD TV market share dropped sharply.
For the color TV market in the current situation, Su Ning, Shenzhen, the first joint Skyworth, Hisense, TCL, Changhong, Konka, Sharp, Sony, Samsung, LG, Philips Top Ten TV brand manufacturers signed a “out of ordinary LCD TV and accelerate the promotion of energy-saving low-carbon and multi-functional TV contract, “co-sponsored a campaign out of regular LCD TVs.
Many experts believe, LED TV can quickly spread, a comprehensive alternative to traditional LCD TV, mainly in three aspects. First, technical factors, although both liquid crystal display, LCD and LED, but in fact represent two different display technologies, LCD is composed of liquid crystal display, LED light emitting diode is formed by the display. Compared the two, LED TV in terms of brightness, power consumption, viewing angle or the refresh rate and so are more advantages.
The second is the market-oriented factors, according to Su Ning taken off TV said the Department of relevant staff, LED television cut into the earlier brand Samsung, Hisense, Skyworth proportion of its LED TV has reached over 60% of total sales, and many brands of color TV products this year accelerated since the reduction in the proportion of its share of LCD TVs, such as Hisense TV made it clear that the gold in the 11 weeks after the expected LCD products will only save a family, and other products will be LED TV.
Another factor is the price, LED LCD TV quickly spread, and its price is inseparable. According to industry analysis, although in the second half of 2009, with the size of the domestic LED TV and LCD TV is also a difference between the big difference, but in Hisense, Konka, Skyworth, TCL and other domestic TV manufacturers have set foot in the upstream industry chain LED After the first half of the price of domestic LED TV Heavy a 20% -30%, LED TV LED TV and the difference has not been seen, greatly promoted the popularity of speed LED television.