In Europe, the highest penetration rate of LED lighting applications for building lighting and commercial lighting. In these two areas, consumers will generally price to active use of LED lighting fixtures. Architectural lighting apparatus, has become the largest applications in the LED lighting market in Europe. 2012 the global LED architectural lighting fixtures market is expected to reach the scale of $ 3.191 billion, accounting for 29% of LED lighting market as a whole. In the global LED architectural lighting fixtures market in Europe’s share is expected to reach 35%, about 1.12 billion U.S. dollars.

LEDinside’s report shows that in the accelerated expansion of the European LED market. In Europe, the higher the general public’s environmental awareness, and electricity is more expensive. Therefore, the extent to cut electricity bills to become an important factor to import the LED lighting apparatus. In particular, large power consumption of outdoor lighting and commercial lighting, cost slashed highly anticipated.

Another important factor, the survey referred to Europe’s “light culture. In Europe, the outdoor lighting as to create a “light environment” factor has been taken seriously. In Europe, the lighting is used to create an environment and atmosphere, not simply the pursuit of diversity and brightness of the lighting apparatus. In Europe, to create a “light environment” is one of the important ideas about lighting.

In this context, the European cities at the same time reflect their cultural and traditional differences in emphasis to their way of lighting. For example, in Lyon, France, the Government’s annual investment of about € 600,000 for building integration of lighting and light construction of the urban culture. France, the annual “Festival of Lights” will attract over 100 million visitors from around the world to participate.

In addition, according to the survey, the tourism industry is very important for Europe, of about 40 international city “Lighting Urban Community International Club (LUCI). The lighting will directly affect the feel of the environment, thus creating during the day does not have the colorful night of urban space is also considered to be the main role of the lighting apparatus.

Is a mature market in the European region, although did not see a similar large-scale subsidy policy, but high tariffs, and the light of cultural differences, commercial lighting and outdoor architectural lighting situations the application of the persistence of demand. According to the relevant bodies “from 2011 to 2015 the European lighting market report, the traditional lighting manufacturers in Europe more than halogen lamps, fluorescent lamps as the primary light source, is also actively developing LED lamps, and with local architects, designers and global dealers to establish a close relationship, following the lighting engineering project of the European region, expected 2012 European LED lighting market will grow to 3.01 billion U.S. dollars, an important market worth developing.

European market of LED manufacturers distribution at a glance

According to statistics, the benefit in some European countries, the beginning of the high-wattage incandescent ban the policy implications of the 2011 European LED lighting market has exceeded $ 2.08 billion. Meanwhile, the 2012 EU ban on selling incandescent light bulbs full policy, the market growth rate is expected to be a sharp rise in LEDinside estimates the European LED lighting in 2015 will reach $ 10 billion level in the next few years from 2011 to 2015 compound annual growth rate estimated at approximately 38%.

Europe as a whole lighting market is relatively mature, are more willing to pay a higher amount of lighting products, LED lighting market in Europe will continue rapid growth, and to strive to the military commander for the Asian and European and American firms. Gains in orders in the European exhibition, set up in lighting products in the supply chain visibility, LED lighting market in the future to obtain a more stable lead.

European lighting market has been also led the popular culture of the global lighting market, the Milan, Italy since 1977, the biennial international lighting and building technology exhibition, has 30 years of history can be regarded as the world’s most symbolic lighting exhibition. Germany Frankfurt International Lighting Fair in Milan in turn exhibited lighting and building technology and equipment exhibition (Light + Building) since the first held in 1999, is a hard to find, the show has quickly become the industry one of the most influential international exhibitions. And Europe each year will be fixed to hold lighting exhibition, showing the importance of the European lighting industry.

Europe’s population is now about eight hundred and thirty million population, accounting for about 13 to 14 percent of the global population and the lighting market has been affected by the environment of economic and demographic impact of According to statistics, from 2008 to 2010, the demand for the annual lighting market in Europe accounting for more than 20% of the global lighting market. The European market for lighting manufacturers, donors in the field of indoor lighting with direct lighting with indirect lighting to create the overall atmosphere. From the enterprise-pass road in the three major lighting manufacturers, Philips, exotic, Osram revenue in the European market is also very important, showing that Europe has a pivotal position in the global lighting market.

Europe’s fast, LED development, another important factor is the impact of high electricity prices in Europe In addition to the European public the concept of environmental protection and energy saving. High electricity prices for LED lighting is a very important driving force, one can replace the traditional 40-watt incandescent bulb 7 watt LED bulb, for example, eight hours a day point calculation of the month after the month (31 days) will save more than 8 kWh of electricity, if the EU-27 electricity computing represents a month with an LED bulb in electricity than traditional incandescent lamps to save $ 2. Higher power consumption for outdoor lighting or commercial lighting will be able to save additional costs. High electricity prices have prompted the European factors that increase the use of energy saving bulbs, the future is an important factor affecting penetration rate of LED lighting.

In addition to the high electricity prices in Europe in the light of cultural is also another part to explore. European outdoor lighting is considerable attention to the lighting environment, rather than simply to emphasize the level of lighting types or brightness. France, for example, Lyon, lighting and urban cultural integration with the government budget every year to come up into the light construction, and the annual Festival of Lights, and initiated the establishment of “international city lighting households” (LUCI) to attract thirty or forty international city ​​to join, both tourism and economic benefits.

Relevant institutions predict that from 2011 to 2015 compound annual growth rate of the LED lighting market in Europe is expected to reach 38% in mature markets will be following the Japanese market, a rapidly growing LED lighting

Delta Electronics CEO Yancey Hai said that the electricity price rise, power gap, attach importance to energy conservation issues, the 2012 Delta Electricity the first quarter of LED revenue by 200%, Delta power in early 2012 in Tokyo, Japan next generation lighting technology exhibition good gains recently, two Japanese companies to see Taiwan’s Delta Electronics is expected to be under ODM orders.

Lunda chairman Su said that Japan’s power shortage, long lighting time changed the LED is a clear trend, Ronda is a very strong growth momentum in Japan, in addition to the wave of the demand in Japan last year after the 311 earthquake, so that the Lunda single month lamp pipe shipments to reach 400,000, recently buttressed Group Advantage, ODM orders for Japanese customers, Su Feng estimated the order of Japan, is several times the growth.

LED market backlight demand continues to heat up, plus the arrival of the LED lighting season, Lunda visibility of orders by the end of June, and the Lunda director, said the second quarter could be so busy, do not have to worry about the third quarter.

According to the U.S. Department of Energy statistics, the global LED production in 2010 over the previous year by 55 percent, reaching $ 9.9 billion, the production of 81 billion, of which 23% of the products from the United States. It is predicted that after 2015, LED lighting the global market sales exceeded $ 18.2 billion in 2020 may reach $ 65 billion, will include the lighting market share of 70%, LED lighting products will be fully into the field of traditional lighting, the world’s leading lighting the way.

The face of such a good prospect for the LED industry with high added value, the amount of production quality, reputation, brand awareness, as well as R & D capabilities will become the main factors to improve competitiveness. For higher prices than traditional lighting LED products, apparently in the markets of developed countries recognized by the relatively large degree, the United States, Europe and other developed country markets has become the primary objective of this industry to lose ground. The factory moved back to the United States, the occupation of the domestic market as soon as possible, the primary consideration of the LED lighting industry.

According to the industry, the return of the LED industry is another reason, the U.S. venture capital optimistic about the return of the LED. According to statistics, in the year 2009 alone, venture capital investment in the LED industry in the United States reached $ 300 million, most of these enterprises are emerging enterprises.

Higgins, president of Advanced Energy Group, in an interview with reporters, the new plant, said that in 2010, he closed the production line in China, to build a factory in Houston. Since 2012, this plant will employ more than 250 employees. Higgins said, they commissioned a European design a production line, and hope to enhance the degree of automation of production in order to reduce the amount of labor, increase production efficiency. New production line, the original can take up to 30 people to complete production tasks can be completed, will be reduced to below ten. He expects the new production line to increase production quadrupled.

“Although the quality problems which would, but returned to the U.S. production, we may be close supervision and effective control of the quality problems.” Higgins replied. He said that they produce over 270 kinds of different types of LED lighting products, manufactured in the United States, they can conveniently carry out quality control, lower defect rate, offsetting the increase in labor costs. He expects the next four or five years, LED lamps domestic product share will reach 75%.

The main countries have announced the certification standards for LED lighting products: China CCC certification, 3C certification mark of the name “China Compulsory Certification” (English name for the “China Compulsory Certification”, the abbreviation “CCC”), who in China belongs to the compulsory certification of products on the market must be forced through this certification. North America UL certification, the U.S. private security testing body – Underwriters Laboratories (by Underwriter Laboratories Inc.) made product safety certification. Products have passed UL certification is a ticket to enter the North American market. UL certification has become one of the world’s most stringent certification. European Union CE certification, this certification is a safety certification mark, the manufacturer is considered the passport to open and enter the European market. International CB certification, the CB Scheme is a global mutual recognition system, the IECEE establish a set of electrical products from repetitive testing, enterprise application for certification of other countries will be able to obtain access card to enter the country market.

In addition to the standard certification of the above products, the Chinese CQC voluntary certification, the Canadian Standards Association (CSA) product safety certification, product safety and quality certification of Germany TUV Rheinland (TUV), the Federal Communications Commission (FCC) Electromagnetic Interference standard certification or certification standards.

“With the gradual decline of the price of the LED lighting, LED products have moved into the indoor and outdoor lighting market, but the uneven quality has also led to numerous problems.” Green Lighting Shanghai Organizing Committee official said: “Compared to Asia, LED lamps in the high acceptance of U.S. and European markets, wishing to enter the market for the two places is not easy, the main threshold lies in the strict technical and safety standards. “It is reported that a number of mandatory lighting standard from 2012 onwards on the road, out of poor-quality products at the same time, will drive the LED lighting market reshuffle.

Mainland and Taiwan – July 29, 2011, the GB Commission officially launched the “reflective self-ballasted LED lamp performance requirements”, “reflective self-ballasted LED lamp performance testing methods”, “LED downlight performance requirements 4 project standards. Taiwan Ministry of Economic Affairs Bureau of Standards, “in recent years have worked a number of standards, following the LED street lamp specification by the end of 2010, enacted three common LED interior light standard, including LEDT8 straight tube lamp, LED Spotlights as well as light steel frame lights (including flat-panel lights).

The EU market – starting in 2013, the EU announced the enforcement of the standards of the human body electromagnetic radiation safety norms. EU set for LED lighting products a number of mandatory requirements, including the CE-LVD directive for low voltage LED lamps detection; CE-EMC test EMC Directive. Furthermore, if the GS mark for Germany and German Sambo (PAHS Phthalate NP) of the logo, product prices can be higher and would be more trust and welcomed by consumers.

The North American market – the North American market also must meet the requirements of electrical safety and electromagnetic compatibility and power consumption. In October 2011, the U.S. Environmental Protection Agency announced a new version of the solid-state lighting and light-to-market norms, is expected from April 2012 to enforce. LM-80 is considered the ticket to enter the U.S. market. Not been validated LED package and grain plants, into the U.S. market in the future probably will be subjected to hinder.

Samsung from 2011 began to actively enter the LED lighting market in 2012 a larger scale in the brand museum exhibit full range of LED components, the bulb lights to lamps 100, the size of the exhibition next to Seoul, South Korea Semiconductor, Japan Nichia (Nichia), Toshiba (Toshiba), Citizen and other LED manufacturers is quite the formation of the Japanese and the ROK in the LED on the duel.

The Samsung display a full range of products, Epistar Chairman Li Bingjie Samsung may pose a threat to the global top three manufacturers such as Philips, Osram, singular position in the lighting industry in the rise of the lighting.

He said that the Samsung-made the LED from upstream to downstream, one of the most awe-inspiring: the capacity of the large size of Samsung’s major LED backlight, but the company production in part to the elimination of chip used on the LED lighting, so one to reduce the price of the LED, the destructive power of the market price.

It is understood that the South Korean manufacturer of LED lighting market last year began to actively cut, mostly for the United States pathway factory OEM, industry insiders believe that Samsung entered the LED industry, has been kept to the order of Taiwanese manufacturers.

Last year, South Korea LED output has jumped to second, and Taiwan have been pulled down in third place; LED output value of the first is still in Japan.

This year include China, Korea and Europe and the United States to compete in the LED lighting market will be very intense, so under the formation of small factories there will be a high threshold to enter the situation.

According to statistics, the benefit in some European countries, the beginning of the high-wattage incandescent ban the policy implications of the 2011 European LED lighting market has exceeded $ 2.08 billion. Meanwhile, the 2012 EU ban on selling incandescent light bulbs full policy, the market growth rate is expected to be a sharp rise in LEDinside estimates the European LED lighting in 2015 will reach $ 10 billion level in the next few years from 2011 to 2015 compound annual growth rate estimated at approximately 38%.

Europe as a whole lighting market is relatively mature, are more willing to pay a higher amount of lighting products, LED lighting market in Europe will continue rapid growth, and to strive to the military commander for the Asian and European and American firms. Gains in orders in the European exhibition, set up in lighting products in the supply chain visibility, LED lighting market in the future to obtain a more stable lead.

European lighting market has been also led the popular culture of the global lighting market, the Milan, Italy since 1977, the biennial international lighting and building technology exhibition, has 30 years of history can be regarded as the world’s most symbolic lighting exhibition. Germany Frankfurt International Lighting Fair in Milan in turn exhibited lighting and building technology and equipment exhibition (Light + Building) since the first held in 1999, is a hard to find, the show has quickly become the industry one of the most influential international exhibitions. And Europe each year will be fixed to hold lighting exhibition, showing the importance of the European lighting industry.

Europe’s population is now about eight hundred and thirty million population, accounting for about 13 to 14 percent of the global population and the lighting market has been affected by the environment of economic and demographic impact of According to statistics, from 2008 to 2010, the demand for the annual lighting market in Europe accounting for more than 20% of the global lighting market. The European market for lighting manufacturers, donors in the field of indoor lighting with direct lighting with indirect lighting to create the overall atmosphere. From the enterprise-pass road in the three major lighting manufacturers, Philips, exotic, Osram revenue in the European market is also very important, showing that Europe has a pivotal position in the global lighting market.

Europe’s fast, LED development, another important factor is the impact of high electricity prices in Europe In addition to the European public the concept of environmental protection and energy saving. High electricity prices for LED lighting is a very important driving force, one can replace the traditional 40-watt incandescent bulb 7 watt LED bulb, for example, eight hours a day point calculation of the month after the month (31 days) will save more than 8 kWh of electricity, if the EU-27 electricity computing represents a month with an LED bulb in electricity than traditional incandescent lamps to save $ 2. Higher power consumption for outdoor lighting or commercial lighting will be able to save additional costs. High electricity prices have prompted the European factors that increase the use of energy saving bulbs, the future is an important factor affecting penetration rate of LED lighting.

In addition to the high electricity prices in Europe in the light of cultural is also another part to explore. European outdoor lighting is considerable attention to the lighting environment, rather than simply to emphasize the level of lighting types or brightness. France, for example, Lyon, lighting and urban cultural integration with the government budget every year to come up into the light construction, and the annual Festival of Lights, and initiated the establishment of “international city lighting households” (LUCI) to attract thirty or forty international city ​​to join, both tourism and economic benefits.

The agency predicted that the compound annual growth rate of the LED lighting market in Europe between 2011 and 2015 is expected to reach 38%, will be following the Japanese market, LED lighting, a fast-growing mature market.

Panasonic pointed out that the year 2015 was amplified by the European LED lighting business revenue to 15 billion yen, three times the $ 2012 annual estimates (¥ 5,000,000,000); In addition, the Panasonic 2012 annual global LED lighting business revenue estimate of 100 billion yen, and plans to the year 2015 to 200 billion yen, 10% global market share target.

The Panasonic announced April 11 that will be appended to launch about 490 models of residential LED lighting products, breath residential total number of LED lighting products doubled to about 940 models. Panasonic and plans to the year 2012, residential LED lighting revenue increased to 35 billion yen, compared with 2011 increased by 1 times.

2012 LED will account for 38% of the overall lighting (number of units), will exceed more than half is expected to reach 58 percent by 2020. 2012 market forecast, the expected ceiling lamps and other LED lighting equipment market was 244.7 billion yen, an increase of 66 percent over the previous year. It is predicted that the market size of the bulb-type LED lamps will reach 122.4 billion yen, a substantial increase of 80 percent over the previous year; performances and billboards with LED lamps for 6.7 billion yen, an increase of 12%. Fuji economic analysts believe that LED lighting is gradually to replace incandescent, on the other hand the LED bulbs are also price cuts. ”

Due to fears of tight electricity supply, the national energy-saving awareness has increased. Some analysts believe that will accelerate the popularity of energy-efficient LED lighting can effectively.

The recent end-market demand by the global downturn, many LED manufacturers sharp drop in export orders. The only commercial lighting project with the public sector there are still some orders. It is understood that many small and medium-sized LED manufacturers reduced because of export orders, coupled with the increasingly fierce competitive environment, there are still many manufacturers face a crisis of failure before the Chinese New Year, also makes the upstream manufacturers more careful selection of customers and the amount of open accounts.

In the situation of caution shipping and inventory water level steadily increased, most manufacturers choose to reduce capacity utilization, and force employees to leave to control costs and reduce output, but how to reduce the huge inventory levels or various LED manufacturers imperative .

As regards the consumption of large number of LED backlight LCD TV market, in 2011 by the global economic downturn, the global LED-backlit LCD TV (LEDTV) shipments obviously not as good as expected. LCD TV shipments in 2011 the total raised to 203 million units from 220 million audience. But with the major events including the World Cup in Brazil, as well as TV brands have introduced low-cost LED backlit TV to stimulate demand, LCD TV sales volume expected for the emerging markets is expected to increase, then in 2012 for LED backlighting market will be helpful.

In addition to project-oriented field of higher margin products, LED lighting development, LED Bulb market or the Japanese market progress faster. As for the professional lighting, plants and agricultural lighting (including UV curing), freezer lighting, more and more the attention of the industry.

Outlook 2012, the dynamics of Korean companies more worthy of note that Seoul Semiconductor gradually reach a cross-licensing with international five LED Factory, Samsung LED is integrated into the Samsung Electronics Group is technically possible to be closely integrated with the semiconductor sector, in addition to their own production of LED supplied to the phone backlight within the Samsung Group and the proportion of the TV backlight will be possible to further improve. With the global deployment of marketing channels within the group, for the development of lighting brand is a strong opponent of all LED manufacturers.

Short-term glut is still difficult to solve, but the LED end-market demand continued rapid growth. 2012 will depend on the individual company performance, and enter the bigger the elimination contest. Therefore only have a chance to improve the technical content of patent threshold to survive in this knockout.