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U.S. retail prices have fallen sharply, to replace 40-watt LED bulbs average price fell below $ 20

According to research institutions DRAMeXchange (TrendForce)’s LEDinside latest LED bulbs retail price survey shows that in February this year (2012), the global LED bulbs retail price continued to decline, to a lesser extent, replace 40-watt incandescent bulbs, the decline in prices is only about 0.1%. U.S. prices about 19 percent of the sharp decline to replace 40-watt incandescent bulb product price has fallen below $ 20. Replace 60-watt LED bulb part of the international average selling price of $ 33.6 price reduction region for the United States and Japan.

Replace the traditional 40-watt incandescent bulbs goods, only the U.S. price

Replace the traditional 40-watt LED bulb prices in February fell a lesser extent, the international average selling price remained at about $ 19.6 LEDinside said. The main reason for the price of the Korea region, a 7% rise, mainly because part of the inventory is clearing the shelves makes the lowest terminal price of regression to more than $ 10. In addition, the latest addition to the statistics of the German region of relatively high prices, the average price of about $ 24. In addition, the region selling price in Japan and the United Kingdom fell slightly, decreases of 2%, 1%. U.S. price cuts, the average selling price came to $ 18.

Replace the traditional 60-watt incandescent bulbs goods, the global price stability fell

Replace 60-watt incandescent bulbs, LED bulbs products, the global average steady decline in February, down about 5%. The United States had the largest decrease of 14%. Followed by Japan, a decrease of 5%. The falling prices of the two regions of the main reasons, one of the original low-priced products prices remain stable, while the high-priced product price reduction. England region to replace the 60W number of LED bulbs increased, prices were 2 percent fell slightly, but the average price has not fallen below $ 40. In addition, South Korea in February to replace the 60-watt commodity prices no significant changes in the main first-line brand still maintain the original price.

LEDinside survey Toshiba in 2012 Q1 new listings E-CORE LDT7 series, 7 watts emitting angle of 300 degrees, the price is not low, but and subsequently Mitsubishi Electric launched the LDA8, LDA11 similar, are of light-emitting angle of the beam products, the latter emitting angle of 330 degrees. Acceptance of such products in the market because of higher prices, still need the test of time, but its beam emitting angle of the demands of applications in the home and interior space, the effect is indeed smaller than the traditional light-emitting angle LED bulbs better, is The focus can be observed.

February 2012 to replace 40-watt and 60 watt part of the price of goods were dropped sharply, to replace 40-watt LED bulbs average price has dropped $ 18 become the most competitive region following Korea after. Seen that country’s producers are the LED lighting market active layout bit cards, participate in price competition.

In other areas, the overall retail price of LED bulbs in February fell less obvious. Asia prices fell sharply last month, did not continue, but leveled off South Korea region to replace 40-watt LED bulb price or even a slight rise. LEDinside observed that the number of products of quality and technical standards are gradually increased in line with the market, as opposed to blindly cut prices to seize the market, companies around the world more tend to maintain price stability at the same time, the pursuit of product features and to enhance the cost-effective.

Indian Finance Minister Pranab Mukherjee said in the annual budget speech on 16 to take tax-free incentives for the government will import solar thermal energy equipment, the budget also proposed to the LED lights of the excise tax cut to 6%, and electric vehiclesthe lithium-ion batteries used in hybrid vehicles to give duty-free treatment.

It is reported that the Indian import tariff exempt solar energy equipment will make the 7 family business (% of India plans to build 1/3) set up factories reduce the cost of solar thermal generating capacity. Of Reliance Power Ltd. and other solar developers in the factories when the costs can be decreased. It is understood that India, the ad hoc compensation for tax and similar domestic products excise tax rate is considerable (about 8-9%). Containing the account of Reliance the Power of 7 Indian solar thermal manufacturers are expected to build 470 MW of generating capacity in 2013.

From 2012 onwards, the German government will allocate 410 million euros to promote the development of optical technology. German optical technology market in both the design and production process or new high-tech materials with a lot of potential. Especially in the field of LED, Germany is Europe’s largest is also the growth of one of the fastest-growing market. It is assessed that in 2016, the German LED market turnover growth will maintain an annual growth of 26.6%.

One-third of the German street lighting has been used for over 40 years, will be on the replacement. In accordance with new EU regulations prohibit installation of mercury vapor lamps. Energy efficient LED for streets and buildings, for the German city to save one billion euros a year.

The experts of the German Federal Ministry of Foreign Trade and Investment Department, said the huge German market with an attractive R & D environment, and outstanding mechanical equipment ready for the LED supply chain, provides an ideal investment conditions for Chinese enterprises, Chinese enterprises can also make full use of the advantages of production in Germany, and German-made brand more to enter the European market opportunity

Lighting is the world’s second largest electric field of about 19% of the total electricity consumption. The energy-saving lamp is the main trend of the future development of the global lighting industry.

First, the overall global energy efficient lighting products

An industrial pattern. According to statistics, the global lighting market transactions in 2010 amounted to $ 14 billion. Mainly from the light source point of view, still incandescent, fluorescent and other primary products. LED light source because of its small size, low power consumption, long service life, environmental consciousness, and become the “favorite” of the lighting industry, a strong rise in market share. 2011 sales of $ 7 billion to occupy half of the lighting market. It is predicted that four years after the global sales market will exceed $ 18.2 billion, may Mogao in 2020 to $ 65 billion, will include a 70% market share. LED lighting products will be fully into the field of traditional lighting, to become the world’s leading lighting. The LED industry has formed the competitive landscape of the United States, Asia, Europe, three regions led.

2 legislative promote. In recent years, the European Union, Russia and the United States have launched out of incandescent and other traditional energy-intensive products, the popularity of the routes and plans to promote energy-saving lamps. Starting from September 1, 2009, the EU to phase out incandescent light marked the first stage ban came into effect. September 2012, the incandescent lamp will gradually withdraw from the market. Only this one, can save an annual generation capacity of 52 power stations. January 1, 2012, entry into force of the new energy saving law, the provisions of the lighting products available on the market saving rate of not less than 25% of the incandescent stepped down from the shelves on their own. It is estimated that the savings in electricity is enough to build 30 power plants.

Second, Russia and the lighting industry market overview

(A) Russia’s energy-efficient lighting products developments

An energy-saving products classification. Russia, energy-efficient lighting products into the following categories: First, improved incandescent lamp (points A and B are two) or said halogen. Products can save 20-45%, life expectancy of 2-3 years, prices of 2.5-6.5 U.S. $ /; two compact fluorescent lamps. 65-80% of energy saving products, life of 6-20 years, the price is 6.5-26 U.S. $ /; light-emitting diode, or LED lights. Can be saving 80-90% of the price of 13-52 U.S. $ /.

2, the institutional arrangements. The Russian government enacted in 2009 to 2030 energy strategy just to the provisions of the January 1, 2011 ban on the sale of incandescent 100 watt and above 2013 ban of 75 watts and more than incandescent, 2014 25-watt more than incandescent scored from the shelves. Sentence of the “Sentences” of incandescent lamps.

3, the market situation. The statistics show that in a few years ago the Russian market incandescent consumption remains at 800 million / year scale. Incandescent lamp sales have fallen sharply last year, only sales of 500 million. Fluorescent light sales continued their upward annual sales of $ 200 million. While LED lighting products market share of only 4% ($ 180 million), but growth previews. Philips forecast in the next few years, the Russian lighting market demand will be 48% annual growth rate of the LED and updating traditional incandescent, LED lighting products in 2015 is expected to reach $ 1 billion market size, international market share will be positioned in the vicinity of 5%.

(B) affect the development of a number of factors

1, Russia fluorescent lamp market to maintain a large amount of recycling facilities lag behind. To solve the problem of lead and mercury, harm the environment of heavy metals in the waste tube glass, to be based on production can be established corresponding to the processing center, the effective recovery of the mercury in the waste lamps, glass and metal. The sleepy capital, and its sales growth is much larger than the growth rate of recycling. Long-term environmental issues will become the “bottleneck” to curb the development of fluorescent lighting products.

2, the profit-driven market bigger yoke. The major manufacturers compete for the lucrative professional lighting market to start fighting, but no time to attend the mass energy-efficient lighting market. The same time, the mass market did not do a good job to prepare the transition to energy-saving technologies. Russia LED lighting products prices are too high, standard LED lamps is 50 times more expensive than ordinary incandescent 10-15 times more expensive than the fluorescent, it is difficult to popularize in the domestic market. The dealers will focus more attention on public procurement of energy efficient lighting. Supplier mainly for the deep pockets of the railway, chemical industry, electric power and oil, storage, public construction and other industrial users. Over 100 items of equipment such as the Esi Waite Lanna photoelectric energy-efficient lighting for the Russian railway company. Philips product users Lukoil, audio and video stores, department stores, supermarkets and steel companies, large enterprises.

3, Russian consumers generally lack the inner motivation to buy energy-saving products. Russia and around the electricity is much cheaper than the EU, energy-saving products in order to show the economy mostly in a few years later. The choice of purchase intention, consumers prefer the low-cost traditional lighting products.

And orderly expansion of the market share of energy-saving products to Russia

(A) domestic energy-efficient lighting industry overview

An industry chain initially formed. But the lack of core technology. In recent years, rapid development of LED industry in China, forming a more complete LED industrial chain, production companies over 3000, of which 70% is concentrated in the downstream industries, and the technical level and product quality is uneven. Taiwan LED industry in recent years, the rapid rise of the chip and package business to have greater influence in the world.

2, the industrial structure, the layout is not reasonable. Domestic LED epitaxial materials chips to the middle and low, small-scale enterprises, low concentration. SME product quality is unstable. Exports of energy-saving lamps uneven production enterprises, especially SME product quality is worrying. Industry cluster is beginning to take shape, but the brand-name merchandise in. Industrial structure was a pyramid, the bottom tip small.

(B) of the Russian export products of the reaction

1, order to win, the quality is worrying. Lev Russian OPTOGAN company president, said that Chinese-made fluorescent and LED energy saving lighting products accounted for 60% market share in Russia. The biggest problem is poor quality, does not meet the relevant technical standards and environmental requirements, the service life of low and easy to cause harm to humans.

2, there is no market development, will eventually lose credibility. Chinese little-known company sales and popularity, was keen to lobby the local government, to participate in national and regional government procurement, resulting in the Chinese products to enter the Russian market, “confused”. Government procurement is a major feature of Russia’s economic composition, appropriate opportunities to use a multiplier to raise my reputation.

Strength, our energy-saving lamp industry chain is still relatively sound, with the advantage of resources and a stronger competitive edge, but not yet sufficient to make good use of these resources, the competitive advantage. Flooding the export market is less environmentally friendly, less energy-saving, low luminous efficiency of energy saving lighting products.

In short, the capacity of Russia’s energy-efficient lighting products market is huge and broad development prospects. Export enterprises not only good brand, but also to create a good internal strength, the export of good quality excellent price marketable products, and to restore the adverse impact in Russian minds of consumers. Meanwhile, relevant departments should strengthen the supervision of the qualifications of export enterprises and product quality, pay close attention to industry dynamics, to guide enterprises to export. Avoid repeating the mistakes encountered in European anti-dumping sanctions, to maintain the sound development of export.

With the first year of the arrival of the LED general lighting market, LED lighting accounts for the proportion of the overall lighting will exceed 10%. Due to high-voltage LED, most of the LED chip suppliers are facing an out of danger, the production of low-voltage LED chips will become increasingly difficult to sell into the LED lighting market. The high-voltage LED will dominate the future of LED general lighting market.

The high-voltage LEDs can bring the lower of cost and weight of LED lighting, but more importantly, the significance of significantly reducing the cooling system design requirements, which will effectively clear the technical barriers to LED lighting into the interior lighting market. High voltage LED compared to the low voltage LED There are two distinct competitive advantage.

First, in the same output power, high voltage LED drive current significantly lower than the low-voltage LED. Such as high-voltage chip photoelectric blue 1W LED’s forward voltage drop of up to 50V, that it is only 20mA drive current output power of 1W, while the average forward voltage drop is 3V 1W LED, you need to 350mA drive current to output 1W power, the power dissipation of the same high-voltage LED output power at work is far lower than the low-voltage LED, which means that the cost of cooling the aluminum casing can be greatly reduced.

Second, high voltage LED can significantly reduce the AC-DC conversion efficiency losses. 10W output power, for example, if the forward voltage drop of 50V 1W high-voltage LED, the output can take two and four-string configuration, four series of LED forward voltage drop of 200V, that is just from the City power 220V alternating current (AC) bridge rectifier and drop 20V on it. However, if we adopt a forward voltage drop is 3V 1W low voltage LED, even if the forward voltage drop of 10 strung together, but 30V, that is to say from the 220VAC mains step-down to 30VDC. Input and output pressure, the lower the AC to DC conversion efficiency is higher, showing that such high pressure LED, the efficiency of the transformer can be greatly improved, thereby significantly reducing the power loss when the AC-DC converters, the heat consumption to reduce can also further reduce the cost of the cooling shell.

Therefore, if a high voltage LED to develop LED general lighting products, the overall power consumption can be greatly reduced, thereby significantly reducing the design requirements of the thermal shell, available thinner and lighter aluminum casing can meet the cooling needs of the LED lamps, due to thermal The cost of aluminum casing, LED lighting, the major cost component of the cost of aluminum casing to reduce also means that the effective reduction of the overall LED lighting costs.

Philips announced in China, launched a full range of LED lighting solutions in China: including called “Kam Sui (PureDetail), the commercial lighting solutions, PowerBalance office lighting solutions, as well as landscape, roads, shopping malls, etc. 5great program. Philips said it will focus on the theme “Light Transcend no” solution for users in China to provide more meaningful.

It is understood that the Philips 2011 full-year loss of 1.29 billion euros, marking the largest loss since the 2002 decade. This is because Philips’s earnings included a charge of sale of Philips’ television business last year, and TPV Technology reached a cost of 272 million euros after the Agreement. Philips has gradually withdrawing from the field of consumer electronics such as mobile phones, television, locking the main business of the three sections of the healthcare, lighting and small appliances.