Lighting is the world’s second largest electric field of about 19% of the total electricity consumption. The energy-saving lamp is the main trend of the future development of the global lighting industry.
First, the overall global energy efficient lighting products
An industrial pattern. According to statistics, the global lighting market transactions in 2010 amounted to $ 14 billion. Mainly from the light source point of view, still incandescent, fluorescent and other primary products. LED light source because of its small size, low power consumption, long service life, environmental consciousness, and become the “favorite” of the lighting industry, a strong rise in market share. 2011 sales of $ 7 billion to occupy half of the lighting market. It is predicted that four years after the global sales market will exceed $ 18.2 billion, may Mogao in 2020 to $ 65 billion, will include a 70% market share. LED lighting products will be fully into the field of traditional lighting, to become the world’s leading lighting. The LED industry has formed the competitive landscape of the United States, Asia, Europe, three regions led.
2 legislative promote. In recent years, the European Union, Russia and the United States have launched out of incandescent and other traditional energy-intensive products, the popularity of the routes and plans to promote energy-saving lamps. Starting from September 1, 2009, the EU to phase out incandescent light marked the first stage ban came into effect. September 2012, the incandescent lamp will gradually withdraw from the market. Only this one, can save an annual generation capacity of 52 power stations. January 1, 2012, entry into force of the new energy saving law, the provisions of the lighting products available on the market saving rate of not less than 25% of the incandescent stepped down from the shelves on their own. It is estimated that the savings in electricity is enough to build 30 power plants.
Second, Russia and the lighting industry market overview
(A) Russia’s energy-efficient lighting products developments
An energy-saving products classification. Russia, energy-efficient lighting products into the following categories: First, improved incandescent lamp (points A and B are two) or said halogen. Products can save 20-45%, life expectancy of 2-3 years, prices of 2.5-6.5 U.S. $ /; two compact fluorescent lamps. 65-80% of energy saving products, life of 6-20 years, the price is 6.5-26 U.S. $ /; light-emitting diode, or LED lights. Can be saving 80-90% of the price of 13-52 U.S. $ /.
2, the institutional arrangements. The Russian government enacted in 2009 to 2030 energy strategy just to the provisions of the January 1, 2011 ban on the sale of incandescent 100 watt and above 2013 ban of 75 watts and more than incandescent, 2014 25-watt more than incandescent scored from the shelves. Sentence of the “Sentences” of incandescent lamps.
3, the market situation. The statistics show that in a few years ago the Russian market incandescent consumption remains at 800 million / year scale. Incandescent lamp sales have fallen sharply last year, only sales of 500 million. Fluorescent light sales continued their upward annual sales of $ 200 million. While LED lighting products market share of only 4% ($ 180 million), but growth previews. Philips forecast in the next few years, the Russian lighting market demand will be 48% annual growth rate of the LED and updating traditional incandescent, LED lighting products in 2015 is expected to reach $ 1 billion market size, international market share will be positioned in the vicinity of 5%.
(B) affect the development of a number of factors
1, Russia fluorescent lamp market to maintain a large amount of recycling facilities lag behind. To solve the problem of lead and mercury, harm the environment of heavy metals in the waste tube glass, to be based on production can be established corresponding to the processing center, the effective recovery of the mercury in the waste lamps, glass and metal. The sleepy capital, and its sales growth is much larger than the growth rate of recycling. Long-term environmental issues will become the “bottleneck” to curb the development of fluorescent lighting products.
2, the profit-driven market bigger yoke. The major manufacturers compete for the lucrative professional lighting market to start fighting, but no time to attend the mass energy-efficient lighting market. The same time, the mass market did not do a good job to prepare the transition to energy-saving technologies. Russia LED lighting products prices are too high, standard LED lamps is 50 times more expensive than ordinary incandescent 10-15 times more expensive than the fluorescent, it is difficult to popularize in the domestic market. The dealers will focus more attention on public procurement of energy efficient lighting. Supplier mainly for the deep pockets of the railway, chemical industry, electric power and oil, storage, public construction and other industrial users. Over 100 items of equipment such as the Esi Waite Lanna photoelectric energy-efficient lighting for the Russian railway company. Philips product users Lukoil, audio and video stores, department stores, supermarkets and steel companies, large enterprises.
3, Russian consumers generally lack the inner motivation to buy energy-saving products. Russia and around the electricity is much cheaper than the EU, energy-saving products in order to show the economy mostly in a few years later. The choice of purchase intention, consumers prefer the low-cost traditional lighting products.
And orderly expansion of the market share of energy-saving products to Russia
(A) domestic energy-efficient lighting industry overview
An industry chain initially formed. But the lack of core technology. In recent years, rapid development of LED industry in China, forming a more complete LED industrial chain, production companies over 3000, of which 70% is concentrated in the downstream industries, and the technical level and product quality is uneven. Taiwan LED industry in recent years, the rapid rise of the chip and package business to have greater influence in the world.
2, the industrial structure, the layout is not reasonable. Domestic LED epitaxial materials chips to the middle and low, small-scale enterprises, low concentration. SME product quality is unstable. Exports of energy-saving lamps uneven production enterprises, especially SME product quality is worrying. Industry cluster is beginning to take shape, but the brand-name merchandise in. Industrial structure was a pyramid, the bottom tip small.
(B) of the Russian export products of the reaction
1, order to win, the quality is worrying. Lev Russian OPTOGAN company president, said that Chinese-made fluorescent and LED energy saving lighting products accounted for 60% market share in Russia. The biggest problem is poor quality, does not meet the relevant technical standards and environmental requirements, the service life of low and easy to cause harm to humans.
2, there is no market development, will eventually lose credibility. Chinese little-known company sales and popularity, was keen to lobby the local government, to participate in national and regional government procurement, resulting in the Chinese products to enter the Russian market, “confused”. Government procurement is a major feature of Russia’s economic composition, appropriate opportunities to use a multiplier to raise my reputation.
Strength, our energy-saving lamp industry chain is still relatively sound, with the advantage of resources and a stronger competitive edge, but not yet sufficient to make good use of these resources, the competitive advantage. Flooding the export market is less environmentally friendly, less energy-saving, low luminous efficiency of energy saving lighting products.
In short, the capacity of Russia’s energy-efficient lighting products market is huge and broad development prospects. Export enterprises not only good brand, but also to create a good internal strength, the export of good quality excellent price marketable products, and to restore the adverse impact in Russian minds of consumers. Meanwhile, relevant departments should strengthen the supervision of the qualifications of export enterprises and product quality, pay close attention to industry dynamics, to guide enterprises to export. Avoid repeating the mistakes encountered in European anti-dumping sanctions, to maintain the sound development of export.